Assessing consumer empowerment and influencing factors in Central Bangka Regency: a multidimensional approach

The rapid development of trade technology in Indonesia exposes consumers to potential exploitation during purchasing. This study examines consumer empowerment Central Bangka Regency using primary data from 88 respondents across four districts. Consumer Empowerment Index (CEI) value 38.53, classified as "understand," indicates a fundamental grasp rights and obligations reveals room for growth empowerment. analysis shows higher the purchase phase, with informed decision-making support local businesses. However, weakness emerges post-purchase are less likely voice experiences or criticize unsatisfactory products, potentially impacting product quality customer satisfaction. Regression that only years schooling age significantly influence CEI, while location residence, gender, income group do not have significant effects. model's low R-squared suggests refinement through additional variables research. These findings provide valuable insights government stakeholders enhance Regency's Focusing on increasing awareness engagement phase targeted educational campaigns, workshops, accessible complaint channels is essential. it crucial recognize observed associations imply causation further research required establish causal relationships explore other factors contributing